Eli Schwartz
speaker
482 appearances
4 recordings
1 series
first heard Jan 2026
last heard 22 Jan
Eli Schwartz’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
That is just what you have to do.
But they're not saying, well, the truth is we're a hundred, we're we're a team of five, but we're responsible for $100,000 in non-brand.
That's all we do as a company.
There, no one's doing that.
They're just saying we're
$4 million team and look at our LTV from our $4 million.
Now, when it comes to SEO, the SEO team, they don't report on brand.
They're just like, here's all our non-brand keywords.
Instead of saying, this is our big bucket of SEO traffic we've driven, if you read later in the deck or read later in the, you know, whatever they're sharing, here's the breakdown of brand versus non-brand.
But they don't need to be upfront about that.
They need to do exactly what the other teams are doing.
Now, both of those teams, SEM and SEO, are benefiting from the efforts that the brand team does.
Now let's let's focus on the brand team for a second.
I've worked with a lot of brand teams.
None of those teams don't take credit for everything possible.
I've seen these these presentations from the brand team where they talk about having eight billion impressions.
There are seven billion people in the world.
How the hell do they have eight billion impressions?
They do, right?
They they
Showing 161–180 of 482 · page 9 of 25
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