Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

Make parties, have dinners.

So when I talk to prospective customers and clients, it's really around what do you do as a business?

Tell me about your buyer's journey.

If a company is in an e-commerce space, their buyer's journey is most definitely SEO.

If they're in some sort of long sales cycle B2B, maybe not.

But that's where I start.

I have that conversation.

And I find that if the end of the conversation is, hey, maybe we shouldn't be investing in SEO, I'm not opposed to that.

I want someone to be happy with what they're investing in and not for them to say, well, we'll we'll hire you as a consultant and then we'll be very disappointed in four months when you've never done anything.

Well I'll do stuff, but you've never amounted to anything because it wasn't the right channel for them.

So I think it really comes down to thinking of SEO as a holistic part of marketing and not just its own siloed channel.

So for most of my career, I thought of SEO as siloed.

So paid would go and do something and they measured themselves by LTV, but SEO, we stopped and we did something else.

We measured ourselves by rankings and clicks and you know impressions.

And I think you need to bring it all together, which is everything is working hand in hand.

Brand traffic, now I

I I talk about this all the time and I've shared on LinkedIn and I always get heat on this uh for on LinkedIn, which is I've never ever met an SEM team that doesn't take credit for brand traffic.

They never walk into a meeting and say, you know, we spend $4 million a month.

$3.9 million of that is our own brand name where we're being extorted by Google.

Now you need to be extorted by Google.

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