Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

I don't ask them about their rankings, I don't ask them for their favorite keywords, I don't ask them about their backlinks and their domain authority.

I begin by asking them, what do you do as a business?

And then I ask them, where did you get your clients from?

My favorite example of this, and I have a book another book eventually coming out on really how to understand customers.

But my favorite example of a company that came to me for SEO and they were currently working with an SEO agency that who they were paying, and I've talked about this the crazy rates people pay agencies on LinkedIn.

They were paying this agency fifteen thousand dollars a month.

And this company was a B2B company where they they did something in the IT space.

And on their website, on their homepage, they had amazing logos.

They had HP, they had Coke, they had Pepsi, they had craft, like really great.

Great brands.

So I asked them, I just don't understand their business, how did you get Dell?

How did you get HP?

How did you get Coke?

And the guy says, Well, I used to work at Coke.

Oh, craft, yeah, my cousin is the VP.

And he went through all this.

And I'm like, this is your network.

None of this is SEO.

Go and take the money, take $15,000 a month plus whatever else you're spending on SEO.

Go take that money and build a better network.

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