Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

And I think we're like boomeranging back to this, which is yes, I can publish all this content.

You can even get rankings.

You know, you the content's out there.

You can get LLM visibility, but you're not driving any sales.

You can get rankings in search, but no one's even scrolling to your visibility in search because they're pausing on the AI, but on whatever the AI response is.

So when we're thinking about what SEO was always meant to be, it was around the thing that is good for the business.

Just creating traffic.

There have been in my consulting career, I've met many companies who wrote a lot of content that had absolutely nothing to do with conversions.

Early in my career, I consulted.

For mix panel, they had a fantastic blog around analytics, but didn't drive any conversions because if you're reading a blog around analytics, you're in a different place in the funnel.

If you're learning how to use mix panel, you're not really in the funnel to go and buy mix panel.

Consulted for Tinder.

They also had a fantastic blog on like best places to say I love you and you know, taught 10 Valentine's ideas.

That is not for Tinder.

That again, they got a lot of traffic, but that is.

not driving the meaningful impact that Tinder wants from a financial standpoint.

Again, if traffic is all you want, there are lots of ways to get traffic.

But if it if conversions is what you're looking for, the entire SEO effort has to be around how do you bring people into this funnel?

How do you convert someone into whatever it is that you're trying to do as a business?

So on a one-to-one basis, every time I talk to a prospective client, I always begin the conversations with what do you do as a business?

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