Eli Schwartz
speaker
482 appearances
4 recordings
1 series
first heard Jan 2026
last heard 22 Jan
Eli Schwartz’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
And then you have all this media hub hub about like, hey, SEO's dying.
Yep.
So combination of those three things, traffic actually going down, and also having this media hub hub about SEO being dead, companies didn't want to invest.
So I was having these conversations, and they're like, well, we don't really want
invest in AI in SEO, but what are you gonna do in AI?
And you know, m I my belief, and we'll dig into this, is that AI visibility isn't necessarily a thing that you want to invest in for the long term.
So I don't want to go and sell it.
I don't want to offer something that I can't really do.
And I firmly believe that SEO is here to stay.
So if I'm advising a company to do something around organic traffic, I want them to invest in organic traffic.
And I want them to invest in SEO, not invest in some fly by night tactic that may or may not work in, you know, perplexity or chat GBT or even Google.
Read the book I wrote now almost five years ago, where I felt like with industry was going the wrong direction.
And I when I wrote the book, I never intended it for it to be obsolete.
I I had my viewpoint on really SEO is about building around users.
So the metrics are whatever is successful for a user, whether it's a lead or it's a sale or any sort of conversion.
And many in the industry still wanted to measure rankings and traffic.
So I think.
You know, and again, my obviously my book didn't touch an AI.
I didn't have any insight that it was going to come out, but the concepts remain the same, which is you want to build around users.
You wanna build something that users are going to like, not just search engines are going to like.
Showing 81–100 of 482 · page 5 of 25
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