Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

But in my seven years of consulting, this has been the most interesting.

Whereas the year started off really, really well, ended off really, really well, but the middle was kind of weird where all of a sudden no one wants

To spend money on any SEO.

And the reason why was because this belief started settling in that SEO is dead.

And we can pinpoint where it came from.

Not gonna name names or point fingers at people, but there's been a lot of talk both on social media and in traditional media.

There's just a Wall Street Journal article that came out about this, that SEO is not as viable and not the best place to invest as it has been for the last.

Two decades.

And I think that part of this could be true.

You know, if you think back to all the Google updates over the last 25 years, I think that the Panda update, which was in 2011, 2012, right around then, was what was the most impactful updates where Google really cut down on very thin and useless content.

But in the decade plus since then, sites figured out to push that content back into the feed.

And back out into search.

So Google need to push back against it.

And they launched a helpful content update.

They started like three years ago, right before ChatGPT launched.

So there started being the signal of like SEO doesn't pay off anymore.

For many sites, they got hit by the update.

Another thing that happened was that, and this is going back about a year and a half ago, two years ago, where Google launched SGE, search generative experiments, something, whatever, SGE.

It was AI, that's what they called AI overviews, and it actually took away a lot of traffic.

So again, another signal that maybe SEO wasn't a great investment.

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