Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

What happens if you hit your annual plan?

What happens if you miss your annual plan?

Now, the overwhelming answer to that question was the audience is the executives.

They sit there in the meeting on their phones and totally ignore the presentation.

And then if I hit the annual plan, I don't

Know nothing happens because no one ever checked.

And if I miss the annual plan, same.

It's just kind of a plan.

So they spend like a quarter planning something no one's ever going to check back on.

Now, product teams don't do that because product teams are allocating resources and they do stuff and they say they're launching something and the engineers are sitting around doing nothing if they don't actually do that.

But SEO teams like to make these big goals.

So that became a post on annual plans.

Annual plans are really should

be something where you're actually going to present something and you're going to stick to it.

And this is what you want to do and how you're going to do it.

And then you can be successful.

Now, whether you're measured against it or not, hard to know, right?

That some companies are just not going to measure.

But this is going to be an artifact that you want to do and you want to allocate resources and you're going to accomplish things.

Cause I think most people want to accomplish the right things at their job and want to have work to show for it when the year is up or when they go on to another job.

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