Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

Yeah, so my big thing is I don't think that SEO teams have enough swagger.

I think SEO teams they speak a different language.

They come in and they start talking about black boxes and algorithms and LLMs and what are all sorts of dumb ranking things that SEO teams talk about.

And then you have SEM teams and they talk about dollars and ROI and LTV.

And that makes a lot of sense.

CFOs love it.

But the SEO teams,

They come in to the CFO and ask for a budget, but they don't when they want it like be you know put on the hook for what do you can do with that budget?

Well, I don't know, because like black box and and rankings don't really equal traffic, and traffic doesn't equal conversions, and the CFO doesn't want to give money.

So I think what SEO teams need more of is swagger.

SEO teams need to come in and say, look, and I this is something I did when I was at SurveyMonkey and this is something I did when I

I was at you know every single company I consulted for.

When I was at SurveyMonkey, I always noticed that the SEM team had a very easy time getting budget, and the SEO team did not have an easy time getting budget.

And the SEM team, like that earlier example, was responsible mostly for brand bidding and brand traffic.

So what I did was, and the reason SEM team that would they were getting all that budget was because they were using last click.

It's very, very difficult to do a blended click.

click and blended attribution.

So they were using last click because you know Facebook and and Google liked them to use last click because then it made them look like all that paid traffic was working out.

So I had our BI team model out SEO first click.

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