Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

And when I had the model at first click, it turned out that I was responsible from a first click standpoint for $200 million revenue.

Two thirds of revenue had an SEO touch as the first part of their journey.

So that gave me a lot of swagger.

So then I came into meetings.

I started with that number.

So SEO is responsible for two-thirds of our conversion.

Now I'd like to talk about another head.

And another head was going to cost me, you know, $200,000, $300,000 all in.

A lot easier to have that conversation when I'm talking about $200 million to start rather than, well,

Uh SEO is responsible for 4% of conversions compared to the 65% of conversions on paid.

That that makes it very, very hard to make a request.

I worked with uh automatic, uh automatic uh parents come to WordPress.

Same idea there.

SEO was responsible for almost all of their conversions, but they were losing out on attention to paid because they would come into meetings and say things like, Here's our non-brand keyword.

We're being beaten by Squarespace, we're being beaten by Wix, we're being beaten by all these other brands.

And I said, Let's start coming into meetings and saying,

We're WordPress.

We we're

We WordPress is the number one word in that entire whatever you want to call it, development, design, website industry.

It's the number one word by far.

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