Eli Schwartz
speaker
482 appearances
4 recordings
1 series
first heard Jan 2026
last heard 22 Jan
Eli Schwartz’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
Come into meetings and say, look, we rank number one on WordPress.
That's the biggest word.
Yes, it's the brand.
This is all the traffic we drive from the word WordPress.
And there's a lot of brand words that come off of WordPress, like WordPress themes, WordPress templates, WordPress plugins.
WordPress ranked number one in all of those things.
A lot easier to have that conversation when you can say we're dominating the broad part of the world instead of saying, well, we're number three for web development or number four for web design, whatever those keywords are.
Much, much bigger.
So every company I've ever come in, I would always start with that.
Let's think about brand.
Let's think about the contribution we're making.
Maybe it's not a last click, but it's definitely a first click.
I would push back against the way the industry is approaching visibility right now.
I think they're getting too granular on what visibility means and it it reeks of rank tracking from many, many years ago, which was completely fake.
Where you're being charged for the number of now it's called prompts, but back then it was called queries, the number of words you had.
You know, when I was at SurveyMonkey, I the word survey, if a I was charged for that tracking that word, and if I pluralized it with surveys, I was charged again.
And if I called it online surveys, I was charged again.
So we're we're back to that place where now we're we're measuring prompts instead of measuring customers.
And it's really, really hard to measure this because
First of all, you don't know if any of those prompts are real.
Showing 281–300 of 482 · page 15 of 25
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