Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · AI/LLM tracking and the value behind Answer Engine Visibility · 19 Jan 2026 podcast

Are there words where paychecks again general prompts, general words, paychecks are showing up and gusto is not?

That would be a a negative share voice.

Now, if gusto is showing up all the places the competitors are showing up, that's what you want.

Instead of like, let's measure, oh, I need to go all in on this.

um, you know, California payroll software platform because paychecks seems to be showing up for, that would be meaningless.

I would say what are the general prompts and general words that you see competitors showing up for and make sure that you're so you're sort of there.

And not to get too granular.

I think getting too granular is where we get into the rank tracking space.

I think that the biggest problem, and this goes back to the book I'm almost almost done writing, which is the biggest problem I think all marketers have, whether it's SEO or any other marketers, is they don't view themselves as customers.

When they're doing their marketing, they don't view themselves as customers.

So I love when I think about LLMs and think about like what I should be doing from an SEO standpoint, being a customer.

And I think that most of the things that I do, specifically in Gemini or even AI mode.

They're not search queries.

And they're very, very personal to me.

Like uh I use Gemini to find a paint color of a wall.

I'm going to buy the paint.

Gemini told me what paint color is and I'm going to buy the paint, but that website is going to have no idea that I started with Gemini.

So if I think about that from a query standpoint, you know, the companies that I'm going to buy that paint from, there's nothing they could have done to show up and have their paint color match the paint of my wall.

If they didn't deserve to be there.

Like the everyone's like trying to put, well, we want to show up like, I don't know, paint color matching, like, well, you don't sell the right paint.

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