Eli Schwartz

speaker

482 appearances 4 recordings 1 series first heard Jan 2026 last heard 22 Jan

Eli Schwartz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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random conference where like I have a bio page.

Now that's not a citation I manipulated.

So I I I think we're getting back to a place where the LLMs decide what citations matter for whatever sort of question that you've asked.

And that's hard to manipulate.

So I think what happens is you get this data set that says, oh, Reddit shows up very often in an LLM citation.

So then CMOs and agencies rush into like, let's go and

You know, game Reddit.

But then I think the LMs are learning and they'll say, well, Reddit is not really a reliable source anymore because it's been gamed.

So then they'll go to Quora and then the call will go out.

Let's game Quora.

And then Yahoo Answers is going to come back and they're going to game Yahoo Answers.

But really, it's AI.

And AI is thinking like humans.

And AI is going to go and find the right citations that matter.

So actually, what I advise clients is to think about this as quantity over quality.

So the more you more citations you get, the more likely some citation will matter.

But if you throw all your eggs into the Reddit basket and then Reddit doesn't matter anymore, you have no citations.

If you throw all your eggs into the high domain authority basket, which is something that you know the engines and LMs are pushing away from.

You know, there are many, many high domain authority pages that never get crawled.

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