Elizabeth Evitz Dickinson

And because of that, she started to really understand the business of fashion.

The head of Townley was, like, such from central casting.

His name was Henry Geis.

He was described as a harassed veteran of Seventh Avenue.

Geist did not care about beautiful clothes.

He wanted to make good numbers.

He was not interested in original designs.

He wanted what was going to sell.

You know, just put a bow on it, was what he would say.

So Turk dies suddenly in the middle of a collection.

Geis had no choice.

He had no choice.

He had to turn to Turk's assistant.

And she pulled it off.

And she pulled it off beautifully.

And then she became a head designer.

She was always dressing for her own needs as a modern woman in New York, a career girl.

Literally that idea of I need to go from morning to night in the same dress and get on the subway.

But what she started to do was she started to wear her own clothes.

And the only reason it was sold was because she wore it to work one day and accidentally bumped into the buyer from the department store best in company.