Ely Greenfield

not just for tracking, but part of the creative process, right?

AI can use that to guide its generation.

That becomes a key part of that platform as well.

Totally.

And then the third thing is, well, actually, the third thing is the agentic piece, right?

Is, okay, how do we put the AI on top of that and make it something that can access your content, your generations, your metadata in the platform?

And then the fourth piece there is the workflows.

And we demoed our project graph node-based authoring system.

The technology surfaces up into that platform.

And that platform, as you said, is kind of at the core and will surface up into the third pillar, which are the tools.

Right.

Which is both our bread and butter flagship tools that we've had for years that continue to evolve.

And then the new tools that we're building on the website at firefly.w.com that are sort of taking a different approach, knowing that AI is there at its core and targeting a different audience.

People who are not necessarily our flagship users and for whatever reason, you know, they're not going to go learn those things.

Yeah.

Those are showing up as well.

And other people's tools and technologies as well, like the Gentry portals like ChatGPT.

Right.

Right.

I think you're exactly right.