Ely Greenfield

Everyone is a creator now.

And here we sit.

Many, many people have to create for their job, whether your job is 100% based in the content you create or for other reasons.

Our technologies and our tools now are designed to serve a wide variety of people.

Some of those people absolutely will want to branch up into the full Creative Cloud.

That's wonderful.

Plenty of people who won't, and that's fine too.

We're not developing these tools, the new tools that we're building, whether it's Express or Firefly.w.com as meant to be just on ramps into Creative Cloud.

The goal is, no, you can be successful here exactly as you said.

You need a thumbnail?

Great.

You don't necessarily need Photoshop for that.

Yeah.

So we'll help you with that too, even if you don't.

you're not going to go to the granddaddy big iron tools.

Like might have happened this morning, you're saying?

So our design team does a bunch of vibe coding.

Yeah, so most of our engineers use a mix of different code assistance tools.

Some of them use Cursor, some of them use Claw, some of them use GitHub Copilot.

There's a lot out there.