Emily Wassell
speaker
141 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Emily Wassell’s voice in public audio — every appearance, attributed to the second.
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Appearances
Thanks so much for having me.
It's great to be here.
Yeah, it's such an interesting question for SEO because I think as an industry, it's a common problem we run into that we have so much data at our hands, at our fingertips to play with.
And we're often very detail-driven people.
It's analytical.
People are, you know, digging about in all of that information and trying to find all of the possible answers and solutions.
And I think sometimes it's easy to get bogged down in all of that information and actually forget what we're trying to achieve as business results.
And we end up not talking the language of business leaders, marketing leaders.
And I think the biggest frustration I hear from other SEOs in the industry and that I see being talked about is the clients not implementing work.
Um and that comes from it being focused too much on the tactics and the detail and not enough on the big picture.
Um, so that's a shift that, you know, I really feel like is valuable for the industry and should be a focus um for anybody wanting to progress their career.
It's just taking that step back and saying, beyond all of the, you know, findings from a technical order or all of the things we could do.
what are we trying to get to with the website?
Because when we have that goal really clear, then we can work out the steps together.
Yeah, sure.
I I completely get that it's um uncomfortable and
It's so hard to put your name to something when Google could roll out an algorithm update and change, you know, the the playing field.
I think, first of all, they they are projections, not promises.
So you're not guaranteeing those results.
And any channel would say the same thing, right?
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