Emily Wassell
speaker
141 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Emily Wassell’s voice in public audio — every appearance, attributed to the second.
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Appearances
all the channels, all the results.
And if you can see how your part can fit into that, that's when it starts to be get starts to get easier to get by in.
Yeah, it's such a challenge for agencies because the there's sometimes a difference between what information gets passed to agencies and what is actually discussed internally.
We have had a lot of success with combining really in person or on a call briefings.
So rather than having the client send over a briefing document or an email is actually
to get the information from them up front and then to have a second follow up, whether it's a call or a meeting, to actually talk through the brief and be able to ask more questions because
Sometimes what comes out is not at all what was written down, but it can get you closer to their reality and it can allow you to probe a bit in terms of what's a pressure for them, what does their boss care about?
Maybe it's a more senior client you don't have access to.
So yeah.
And then we have we've added sections like that in all of our kind of QBRs or more detailed um, you know, meetings is actually just to be able to sit down and say, okay.
just tell us about how it's going from your perspective and just spend some time doing some active listening rather than going straight in to start talking about your results and your plan and what you want to do is actually just flip it around.
Right.
and offer them the floor to talk about, you know, what they're dealing with, what is the changing priorities as there always are within businesses.
Um it's very easy to do your annual planning and then by March it's just all out of the window.
So, you know, um we try and make sure that we have that as a feature at the start of all of our meetings, just so they can tell us any new information, anything that's changed.
Yeah, it's such a good question.
And you're right, people don't talk about it enough.
It's often set and and left until the point it doesn't work anymore.
So we try to be really proactive with it.
Um in terms of obviously we have these ideally quarterly or more regular sessions with clients to talk through what they're facing.
Showing 61–80 of 141 · page 4 of 8
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