Emily Wassell
speaker
141 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Emily Wassell’s voice in public audio — every appearance, attributed to the second.
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Appearances
And if we feel like new things have come up, we know that's a a chance to pivot.
Um but we also do it
proactively as well.
So every three or six months we will have
you know, a client planning session internally, whereas a team we sit down and we say, Okay, what's working, what isn't working, what else could we try?
What
has changed in Google, in the market with competitors.
So we're constantly on the front foot so that we're able to put that forward to the client and say, okay, I know in January we said we'd have these priorities, but say AI overviews have started rolling out or the product grids are now appearing more in e-commerce.
And actually we'd like to pivot even a portion of the strategy towards this because
You know, this is a bigger opportunity, or will get us better results.
So, yeah, some of it has taken the direction from the client if they tell you that things are changing their side.
But also, I think SEOs can foster that environment within a team to say, we keep bringing new things to the table.
You know, one of the best things about working in SEO is that it's never static.
Google is constantly changing things, other search
engines and platforms are appearing and and disrupting the market.
So
It's the perfect industry to work in if you have that mentality of we could be changing this and doing new things and adapting all of the time to this different situation.
Yeah, that's such a a nuance and we've definitely had um, you know, experiences with
Clients before who said, Oh, but a year ago you told us X and now you're telling us Y.
I think for me, if we can get into the space of um constantly talking about SEO as an evolutionary channel, that's something that changes.
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