Emily Wassell
speaker
141 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Emily Wassell’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think we have looked at things like updates for clients, trend reports, um, sector reports.
giving them, you know, updates on, say, Google's current um trial in the US or the the rollout of AI.
So we are trying to constantly be proactively telling them what's changing in the industry, what's coming up, um, because that allows us to be on the front foot and say, yes, we are keeping an eye on this, watching the developments.
And when we have
you know, a need to change the strategy will let you know.
So that means that when we do offer changes, clients aren't surprised by it.
Um, so I think it comes back to the way you position your SEO strategy as this is the plan based on what we know now.
If and when that changes, we will make adjustments.
So some of it comes up front.
The other thing I always say, if you're
not sure how a leader or a client will take an idea is sometimes to pitch it to them separately.
Um so you talk to your contact off the record at the end of another meeting or another call.
and ask their advice and get their buy in at the start so that they can help with any internal challenges that come up.
So if you know you're gonna have difficulties with the development team because
they're gonna have to change their roadmap.
Then it's about getting your contacts buy-in and using their insights on the business to help them work with you on getting everyone on board with this.
So yeah, if you know it's a more tricky conversation and it means a complete 180 on what your strategy was, then I would say involve a client as an ally and have them, you know, help you with the positioning internally.
Yeah, and I think the other thing you can add to that as well is you can always blame Google, right?
They're a massive American multinational.
They change the rules all the time.
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