Evan Spiegel

We're in an industry where so much of the conversation is focused on technology.

Humanity is far more important.

because humanity dictates how technology is adopted.

Technology leaders think that folks will just blindly adopt new technology as it comes out.

There's going to be a huge amount of societal pushback on a lot of the changes that are coming with AI.

Well, I think it's really interesting, you know, in terms of the examples that you just shared, right, of TikTok and threads, because you just shared two examples of people who figured out distribution.

And I think that that's actually one of the hardest things to figure out in consumer technology today.

We were so fortunate when we created Snapchat, the mobile phone, you know, in the app store were just getting started.

So people were downloading lots of new apps all the time.

They were really excited about trying new

services.

Instagram, I think it started a year before Snapchat or something like that.

So there was a real appetite to try new apps and new services.

And that's not the case today.

It's a lot harder to get distribution for new ideas and new services.

People aren't downloading as many apps now as they used to.

And

both TikTok and Threads figured out distribution, which is why I think there are more recent examples of success.

TikTok did it with money, which I actually thought was really innovative.

They spent billions of dollars subsidizing both sides of their video marketplace, right?