Evan Spiegel

Acquiring customers to watch videos and then paying creators to make videos.

And so they were able to bootstrap their ecosystem.

And I think with Threads, obviously, they were able to leverage the amazing distribution

that Meta has across all their other products.

So I think so much of consumer technology focuses on, am I building the right product?

Do I have product market fit?

Have I built something that's really gonna resonate with customers that they're really gonna wanna use all the time?

And I think people don't spend nearly enough time thinking about distribution and figuring out distribution.

And that seems to me to be a huge differentiator.

So as I reflect on the early days of building Snapchat,

The thing that we figured out in terms of distribution, especially when it comes to social, was that back then people believed that there were network effects in social networks that meant that the more people you had using the service, the stickier that it is.

And so there was no way to beat the biggest networks because those were the most valuable.

and what snapchat figured out that was i think different was that you know despite the fact that there were much bigger networks that connected more people what really mattered was connecting you to the right people and so if you could just connect someone not to all their friends but to their best friend to their partner to their spouse the people that they cared most about in the world that that that's where the majority of the value is in the network and so

That's what really allowed us to grow in those early days.

We had the benefit of the app store and mobile distribution, but we also had a different way of growing our service, which wasn't about having the most friends.

It was about having your close friends.

I think that's absolutely the case.

And the only thing I would say is, you know, the most exciting times in technology are when there are new platforms that get created.

And that tends to be where a lot of the value comes from.

You think about, you know, a lot of the big consumer technology companies today, they were really born out of mobile, right?