Eve Rodsky

So I did.

I did because I love Excel and I'm a researcher at heart.

And so I figured, okay, if I'm so overwhelmed that I need to make a list, then I'm going to make the best list that's ever been made in the history of before AI, of course, that I couldn't get any help.

And that's what I did.

I opened up Excel and I started to write on the bottom, every single thing that I did that took me more than two minutes of my time.

And then, Nicole, I found women like you.

This is 2011, so we didn't have even social media then.

I found them through baby groups and through early Facebook.

And I would say, Nicole, like, what do you do that's invisible to your partner that takes you more than two minutes?

And two minutes became an arbitrary threshold, but I don't know why I picked that.

And then I started to get national responses.

People were receiving this Excel sheet in not even done form and coming back to me with things like, Eve, thank you for this Excel sheet of all what I started to call the should I do spreadsheet for Seth.

Women were...

coming back to me saying, I love that you have medical and healthy living as one of the tabs for kids.

I see you have vaccine schedules.

I see that you have formula versus breast milk on here, but I don't see sunscreen.

I don't see the application of sunscreen.

And then I would put in, okay, here's, you want me to add two minutes for the application of sunscreen?

And then the woman would come back and say, no, well, what about the 30 minutes for the chase?

And I was like, oh, toddlers need to be chased to put on their sunscreen.