Francesca Gamble

speaker

691 appearances 1 recordings 1 series first heard Jan 2026 last heard 26 Jan

Francesca Gamble’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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James Reed: all about business · 63. The future of PR and business in an AI world | Francesca Gamble · 26 Jan 2026 podcast

They believe they've got the best gin in the market.

And they've got this liquid and then they pop it into a bottle, brand it, and then they expect everybody to get it.

And the problem you've got is that that really doesn't stand out when you put it against competitors, unless you've got marketing attached to it.

And that's what is the difference between whether a customer purchases it or not.

Ultimately, the marketing is fundamentally the most important thing and celebrities,

Get the cut through really quickly and get you seen by your target audience.

And I think Emma has done an incredible job and not many other brands stick their neck out as much as she's done and invest in celebrities quite like she has done across her brands.

And people love that sort of royal...

It's that, especially in America though, that just takes a huge, but yeah, this goes down very well.

Yeah.

And the second half of GTN Consultancy is we do brand-to-brand partnerships as well.

So we bring, say, for instance,

Can't talk about everything we're working on at the moment, but we bring brands together to hopefully do really credible sponsorship deals.

So we worked on like Eon Next, the big energy company.

We recently did a partnership that they were looking at doing in a new sector.

So we brought, they wanted to do gaming because their whole idea was they wanted their customers to turn off their energy for an hour a day, which is obviously a great story for an energy company to say.

They actually want you to turn the energy off.

During that time, they wanted to encourage people to play and do something.

We brought on a gaming company called Big Potato, which is sales-wise up there as big as Mattel's, and they are still a privately owned small business.

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