Francesca Gamble

speaker

691 appearances 1 recordings 1 series first heard Jan 2026 last heard 26 Jan

Francesca Gamble’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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James Reed: all about business · 63. The future of PR and business in an AI world | Francesca Gamble · 26 Jan 2026 podcast

That was something very important to me because I'm a real champion of working with those types of companies.

That's been a really successful partnership.

That's another way that we work.

Yeah.

Brand partnerships or a sponsorship.

Yeah.

So that's something.

Well, it's exactly that.

It depends the reasons for going in, right?

So for something like Eon Next have got 5 million customers and Big Potato is a much smaller business than that.

The alignment there is they're going to be able to look at sort of shared customer reach and be able to push themselves out to new customers, I'd say is their biggest objective at that point.

But other things we've worked on.

So when we worked on the launch of Devil Wears Prada, one of our clients actually wanted to be able to use those assets

in store.

So when you shop in Tesco's, they were able to then brand all the end of the aisles up with the Devil Wears Prada and that drove huge amounts of sales.

So that was huge.

This is, no, they were selling wine.

And basically helped increase their sales massively through that association that they had through their sponsorship.

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