Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
Whatever is on your site, that content is satisfying, is providing a good
user experience.
So ultimately, AI, information retrieval, content strategy, digital um strat digital PR, and user experience is that framework for relevance engineering that can start to guide your strategic roadmap of how you're going to do your marketing.
And that will ultimately inform your tactics based on the segments that you need to be visible for in the topics that matter to your business.
will jump a little into the future, but some of my predictions are
We need to accept the fact that
We have our relationship with our devices, which I touched on earlier, and AI assistants are becoming more and more integrated with our devices.
And there is going to be more of an ecosystem that you're choosing.
Like interoper
Interoperability, the ch sharing data between different businesses and systems.
isn't always open.
We know like Apple has a very much a closed system, but
Apple is partnering with Google.
You know, we know anthropic exists, we know um open a i exist in chat gt.
Whatever you're interacting with, you are sharing your data.
And so, more and more, whichever system you choose, you're going to become more dependent on for your search.
And so marketers are going to have to address how they're optimizing their visibility for a specific LLM system.
And
then it becomes a reverse engineering exercise to what we're talking about relevance engineering is what is being pulled in from whether we're talking Google's index or Microsoft's index being
Open AI might be building an index and so
Showing 181–200 of 311 · page 10 of 16
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