Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
The m the whole search journey
has always been somewhat complicated.
Now it's just so fractured.
That's why you're such a good host, Jordan.
You led me there.
But like it's true.
It's so Relevance Engineering is um I pull rank in my King's framework around these five core pillars, which is AI.
You have to, you know, kind of work within the future of AI.
Information retrieval.
The content on your website or anyone else's website has to be discoverable by the AI search bots that are ultimately gonna use
Use it to generate the output.
Digital PR is the third pillar, which you need to kind of integrate with any of the channels that you don't own, but you can influence by participating in them.
That will ultimately be included in that selection.
Um
that selection opportunity content strategy.
So not only the content that you're doing on your own website that will give you the best chance to show up, but the content that you need to put out on all of those rented channels, everything from um social media, like YouTube, I guess counts, the forums, the UGCs, the Reddits, the Quoras.
Even your own owned email channels as we talk about personal intelligence.
Um
The user experience, which we know from the antitrust DOJ trial in twenty twenty, that Google goes to your site and are people finding what they're looking for when they, you know, are searching or do they bounce right back?
And are those signals sending the right message that
Showing 161–180 of 311 · page 9 of 16
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