Garrett Sussman

speaker

311 appearances 2 recordings 1 series first heard Apr 2026 last heard 28 Apr

Garrett Sussman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.

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So now we need to start to look at

measurement differently.

We look at it in terms of ed I pull rank in three tiers.

Input metrics, like what are you doing?

What are you trying to show up for?

How are you mathematically relevant in the content you're creating, in the brand you're creating?

What are the input metrics of, you know, the the content on your site, how your bot activity.

All those all those kind of creation metrics.

Then we look at like the channel metrics, the tier two.

So what is your share of voice on these AI search platforms?

What are the mentions?

Are you being recommended?

And then are you being cited?

And I think that has different values depending, you know, it's a classic SEO, but

A media brand is going to look at citations differently than a informational service industry brand versus an e-commerce brand.

Um and then the performance metrics, which still like that's what a lot of the C suite wants to be able to see.

ROI, traffic, leads, conversions, revenue.

Um, so now we have to like weave all that together in terms of a story that we feel

comfortable with because to your point about SEO being a performance channel, you still had to define what attribution looked like.

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