Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
all of a sudden responsible for this probabilistic answer engine that can talk about you in a certain way based on everything that's happened on your brand in the history of your brand.
Like, what do you do?
And that's a big question we're all dealing with.
So I think that, you know, going back to earlier in the discussion, like how people are ultimately using AI is in a nascent phase, right?
Like the I think the biggest reason we're talking about all of this right now is because Google
Activated AI overviews in a way that you can't avoid it.
You know, like sure people can put in a
curse word into their search query bar or put in a not AI, negative AI and not get an AI overview.
But more and more, this is
There's no way to really deactivate it in a non friction.
Way.
And so we're coming to terms with the fact that things
are changing.
And so we have to now think about how we are measuring this and what we're doing and where we're appearing and where we're not appearing and how
And we'll get into a little bit more like search behavior.
Like we've all been trained by the friction of the technology with keyword E's, where we use head terms, one, two, three word queries.
And because things are more sophisticated with Bird and machine learning and now these L L Ms, you can have these natural language conversations where the way that we measure things we're used to of keyword volume.
is rapidly changing where the one keyword that I use where it's a thirty word
conversation with my AI search platform is only gonna be used once.
And how d how do we pay attention to that?
Showing 121–140 of 311 · page 7 of 16
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