Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
And more and more we're seeing this context.
And you hear like these talks about context engineering.
Being pulled into
the results.
So
Your search history, the way that you're searching, like the words that you're using, the phrasing that you're looking for different things, the
type of div like we already know this with local.
Like you would expect a different
output based on where you are in the world for a local related query.
And who is the person who searches.
So f to your point about marketers, I know you're you're you you want me to get there is like
using the type of segment, the type of persona, 'cause personas are are a weird thing.
Um
I it's funny, we're working on a project right now and I'm not gonna give away what we're working on immediately, but like
The way everyone marketers think about personas, whether you're thinking about jobs to be done, thinking about psychographics, firmographics, search behavior,
All of it it's very difficult to determine how granular of an audience you need to get versus like trying to appeal to everyone in which way.
Um but I do think that you need to understand
Who this audience is within your target market, the different types of audiences, how they're searching.
what words they're using, what phrases they're using to discover your brand, and then using that to inform
your brand strategy, but also your content strategy for your actual site.
Showing 221–240 of 311 · page 12 of 16
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