Garrett Sussman
speaker
311 appearances
2 recordings
1 series
first heard Apr 2026
last heard 28 Apr
Garrett Sussman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.
Appearances
So the practical tactic tactics, if we're talking brass tacks, is like
What is
The query we just wrote about this say on our blog, the whole idea of the query fan out.
Like if I put
A query in AI mode or in ChatGPT and it generates twenty to thirty synthetic related searches.
It's not gonna be the same search that anyone else is getting.
it's going to be more and more personalized to me.
And do I have content on my website that satisfies all those synthetic related searches so that you're giving yourself as many chances to show up for that particular audience in both the generative output and the actual citation.
So
I think when going back to the editorial nature of these platforms and how biased they are, I think we need to accept the fact that they are not fair.
they are not going to be fair.
Like I think about AJ Cohn's Lives Rent Free in my head, his like Googanough article from a few years ago before we were really like focusing on LMs and the idea that you know the the results for
Google were were just were solid.
You saw a lot of copycat content.
You saw, you know, the the site reputation abuse where like a Forbes or US News like would rank for affiliate, you know, queries and um other small sites never stood a chance.
And there's something to be said of like why a big brand.
And you know, we at IPool Rang, I know you guys at previsible, like we
We service enterprise brands and there's a reason they're so successful and there's a reason that, you know, the winners win and it's this virtual cycle, same with all these listicles, is that
Well I think I think for anyone depending like and there's a classic SEO d it depends, you know, conversation of like you could be doing everything right, right.
And not earn visibility for your brand.
Showing 241–260 of 311 · page 13 of 16
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