Garrett Sussman

speaker
311 appearances 2 recordings 1 series first heard Apr 2026 last heard 28 Apr

Garrett Sussman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Apr OctJan 26AprJulnow

Recordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 2.

Appearances

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And that's why it's such a personal conversation, a personal decision, because I think there are ways to be subversive for these tools that doesn't make you a bad person without integrity either.
Um
There are short term horizons and there are long term horizons.
Like are you building like we're talking about these long term horizons, but how many businesses and brands
live a hundred years.
Like
It's it's or but you know, you also have the people who are like the whole mount AI concept of like, okay, if I generate a ton of AI slop and I make a quick buck over two months because I generate enough visibility and traffic and sales, but then my I'm totally done and that's a choice, like
That's that's a whole vibe.
That's a whole mood, if you will.
Um
So it's it's really it's really tricky right now, I think, for for SEOs, for businesses, for marketers, for CEOs, for founders to make these decisions living in an unfair digital economy that is shifting beneath our feet and where there's opportunities when if you do subversive tactics and there are reasons that
you know, Goliaths win or underdogs win and so
I think it's everyone has to have their very personal like
you know, sit down with yourself, sit in front of your mirror, talk hit up Jordan and just talk to Jordan.
No, but like to have those conversations of like,
Knowing what your North Star is, knowing what your business goals are, knowing what impact you want to have on the planet, you know, like
There's a lot of deep decisions or, you know, a lot of us marketers can just go on and be like, Cool, AI's doing cool things.
I'm gonna do cool things.
I'm gonna try to make some money here and there.
Uh they keep calling it slop, but who
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