Greg Genung

speaker

628 appearances 2 recordings 1 series first heard May 2026 last heard 19 May

Greg Genung’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in May 2026 with 2.

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And more importantly, getting to that as early as possible.

Now, the thing that makes you and I probably joined in past experiences is a little bit of influence from the military.

A little bit, probably on my end, very much so on yours.

There is this thing that we know of called signals intelligence.

Right?

Signals Intelligence is the vast array of collection of data to inform a very critical decision in the military.

Also known as sometimes moving tanks, moving bodies, taking shots, dropping bombs, and beyond.

But they're life impacting and massively human impacting events when war and military are involved.

Signals Intelligence was generated from the military.

With Snowfire and what we have built, signals intelligence now is a part of the corporate executive corpus.

You need signals as early as possible.

You need to know, are we going to hit the numbers?

And if not, how we can adjust to hit them.

If we're not going to hit the number, we need to look at every single deal we have in pipeline.

And everyone loves sales, so it's easy to talk about.

I can move to any other use case, but sales is really palatable.

So if we're not on track to hit our number for this month or this quarter,

Where else in our pipeline, in our Salesforce, in our strategies and marketing, where can we pull from to accelerate that to hit that number?

This is that early prediction, early adoption of a signal means you can get ahead of it and solve the problem, right?

You had a number in mind, you got to hit it.

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