Greg Stewart

If you don't figure this one out, there are no more startups.

It had been 10 years of not a lot of success tied to a lot of work.

And my wife married an investment banker who was a closeted entrepreneur.

And she's been an investment banker for 18 years.

And it's been a long time of, you know, I'm going to the clubhouse.

I'm going to figure it out today.

I promise it's coming.

It's coming.

That's been an enormous motivator of like, no, this is going to work.

There's just no scenario where we can let this not get to the vision that we've set ourselves.

It was this perfect moment that...

It was very unlikely to ever happen again.

I was building a company inside of a big real estate private equity business, a consumer company, which had all kinds of complexities of trying to be an innovator inside of a really established company.

But I had this amazing team of people, some that had been with me for a couple of ventures, some that I've worked with for two to five years.

Really powerful team that could build anything.

It was a product and engineering and marketing, but a core group that

We wanted to just keep working together.

And we wanted to be in consumer.

We wanted to work on a hard problem.

But we had a group of people that were not at a stage of life where they could take zero salary and start something from a garage.