Guy Yalif

speaker
382 appearances 5 recordings 1 series first heard Sep 2025 last heard 3 Oct

Guy Yalif’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
3 · Oct OctJan 26AprJulnow

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

Appearances

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I invite everyone to experiment to learn.
Anyone who tells you they've you said it earlier, uh you something like this.
Anyone who tells you they have it completely figured out is lying.
No one does, not even the LLMs themselves.
Uh and so there is, should it be strategically important for your business, there's absolutely advantage to be gained by leaning in to our discussion earlier about 88% of sites, top sites not having schema on them.
You're not.
behind everyone is learning or if you are behind you're not that far behind
Uh and there's real opportunity here.
To your point, I think the the one mistake potentially to avoid is if it's strategically important to your business, have that huge appetite.
This is not the this is a major strategic initiative, not a little side project.
And I don't know that it requires radically different resourcing, but it should be a real thing on people's radars.
you agree with that?
months?
My take, it will rapidly evolve like the early days of paid search, but the core goal is the same: tell valuable stories to build brand and drive revenue.
I think one thing we didn't talk about earlier is freshness will continue to matter.
I think 85% of the citations in OpenAI were updated in the last 10 months.
We ourselves, uh Vivian on our team partnered with AirOps to 5x the speed of refresher.
Content.
We saw a 42% lift in traffic.
And I want to say it was 4x higher conversion.
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