How will organic strategies evolve over the next 18 months?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
What is the core question about the future of organic strategies?
A really great segue to our next crystal ball question, how will organic strategies evolve over the next 18
months? My take, it will rapidly evolve like the early days of paid search, but the core goal is the same: tell valuable stories to build brand and drive revenue. I think one thing we didn't talk about earlier is freshness will continue to matter. I think 85% of the citations in OpenAI were updated in the last 10 months. We ourselves, uh Vivian on our team partnered with AirOps to 5x the speed of refresher.
How does Guy Yalif describe the impact of content freshness on traffic?
Content. We saw a 42% lift in traffic. And I want to say it was 4x higher conversion. I may have that number, but like materially higher conversion, full stop.
What results did Webflow achieve by partnering with AirOps for content refresh?
And I think we will also collectively focus on the accuracy of content on and off-site more than we did before. But fundamentally the goals are the same.
Yeah. That was a spot on like point around the entire freshness of of our content and our websites. And that is, I think, one of the biggest critical needs in our in our strategy and in the way we think about planning is like what is the freshness expectation and how how am I addressing my audience in in in the right intervals? And I think we often get it wrong because we think about programmatic and about just building more, but building more doesn't necessarily solve the freshness question, right? It's about building at the right frequency for the right audience with the right context and in and putting all those things together is is much more challenging than I think we all we all think it is.
Why is building content at the right frequency crucial for different audiences?
And to your very initial point, that's what good SEO was always supposed to be. And to your point, we've been rewarded for other things too. But like the core thing isn't different. No, they are not identical, AEO and SEO. But the core motivation's similar, quite similar, heavy overlap.
Yes. And that's a great place for us to wrap up this episode of the Voices of Search podcast.
How can listeners follow up with Guy Yalif and learn more about Webflow?
Huge thank you to Guy from Webflow for joining us. If you'd like to contact Guy, you can find a link to his LinkedIn profile in our show notes or at the voicesofsearch.com. For more information about Webflow, visit webflow.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button. button in your podcast app or on YouTube and we'll be back in your feed soon. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the core question about the future of organic strategies?
0:43–1:15
3
How does Guy Yalif describe the impact of content freshness on traffic?
1:15–1:26
4
What results did Webflow achieve by partnering with AirOps for content refresh?
1:26–2:18
5
Why is building content at the right frequency crucial for different audiences?
2:18–2:40
6
How can listeners follow up with Guy Yalif and learn more about Webflow?
2:40–3:09