Guy Yalif

speaker

382 appearances 5 recordings 1 series first heard Sep 2025 last heard 3 Oct

Guy Yalif’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Answer Engine Optimization (AEO) maturity · 29 Sep 2025 podcast

And let me then go answer those comprehensively.

Longer, not for the sake of being longer, but longer for the sake of potentially having better, you know, cosine similarity, better, better alignment with the questions being asked, and then answer a basket of questions around them.

What are the clusters?

Of things people might ask, answer, ask them, answer them at multiple levels so that like topic clusters, which were baskets of keywords, now become baskets of questions.

One, two, structure where the easiest part is the stuff you do on the page.

Like you can signal to the LLM structure by using phrases like in summary or making it easy to parse with bullets.

Or consider, we often put the takeaway at the end, consider.

putting that up front to make it the cost for the LLM to crawl lower.

Three, I think we need to personalize content even more, right?

That's always fundamentally the goal of AEO, SEO, and all the stuff we're doing is to attract people's attention and get them to buy stuff or do things.

Creating content by industry, by company size, by persona, by product, by use case, whatever that may be that's relevant to you, that is even more important.

And localization, being able to do that at scale, uh is hugely valuable.

I think that one of the biggest changes, and I'm curious your take on this, is the metadata.

You know, we all did a bunch of stuff for Facebook's open graph.

I think it's hard to over-emphasize how.

How important that is for LLMs.

And it turns out, I know many of us know, but for those that don't, Google, Bing, Yahoo!

Yandex, and others came together a few years ago to create one.

They called it Schema.

If you go to schema.org, you will see that.

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