Guy Yalif
speaker
382 appearances
5 recordings
1 series
first heard Sep 2025
last heard 3 Oct
Guy Yalif’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
But in terms of what's happening off our site, to what we were saying earlier, keyword ranking as a concept doesn't exist.
And so I think the first place to start is thinking what questions do I want to be part of the answer for?
Like we've figured out what keywords we want to rank for, and then start measuring ad hoc sort of am I showing up?
Am I even being mentioned?
And then, you know, there are 15 plus vendors helping us measure systematically: hey, are you showing up for these?
Uh, I think you move to share a voice, you versus your competitors, which I think is start it's sort of the logical equivalent of keyword ranking.
And unlike S.
SEO, where it's just your words, sentiment matters.
You know, how how are you being brought up in this synthesized content?
And the companies are, you know, ones we know well, like Semrush and Hrefs, along with some new ones like Scrunch Profound and a bunch of others.
And I think that the most sophisticated measurement then becomes guiding, just like sophisticated SEO measurement did.
It's it it points you to, hey, where should I invest?
You know.
Time and energy creating content, reacting to things that are happening is where my head goes.
The one last thing is I think listening expands to places many of us may not have invested in it as much before because the LLMs have chosen to value that content as original, authentic content, and sometimes do deals with them.
Reddit being the classic example, Cora, Wikipedia.
If your Wikipedia page isn't up to date or accurate, that's worth spending time on now, even more than before.
I personally go to a place similar to sort of brand measurement in general in that unlike
Did my messages get pulled through?
Right?
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