Guy Yalif

speaker

382 appearances 5 recordings 1 series first heard Sep 2025 last heard 3 Oct

Guy Yalif’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Answer Engine Optimization (AEO) maturity · 29 Sep 2025 podcast

We we we spent all this time, as we were talking about earlier, carefully crafting these stories and these points that do not cover our entire product on purpose because we're focused on engaging differentiators.

Did that get pulled through?

Or am I just a list of features to the LLM?

One and two, when it does talk about me, me broadly our brand, you know, um, is it positive?

Is it neutral?

Is it negative?

Is it saying I'm a good one at whatever category I'm in, I'm a bad one, is where my head goes.

Uh and I think, you know, some of these tools that we were talking about earlier are are good at doing that.

They are helpful at doing that.

It's it it's interesting to hear you say eventually because and I wonder if you've seen the same thing.

I feel like different than SEO where you had to build authority measured in links and other things.

Here, because the LLMs currently are basically crawling every inference time, every time a question is asked, you can change content on your site and it can show up in the LLM like this afternoon, tomorrow.

That's right.

The flip side of that coin is to the discussion we had about Wikipedia, if you've got out-of-date content, which I know none of your listeners have on their site, this is only for other people out there.

Right.

Um but or if someone else has out-of-date content on your site, that could be cited for a really long time.

brand.

And your point, not only do we not know it, it is changing rapidly.

As we're both talking about how, you know, dynamic this space is at the moment.

I think that like the highest level of maturity today is about bobbin and weaving as things are changing, because they did it's like there's a reason it makes the news when Google changes their algorithm because it's such a mature space and that happens m you know several times a year, not several times a week.

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