Guy Yalif

speaker
382 appearances 5 recordings 1 series first heard Sep 2025 last heard 3 Oct

Guy Yalif’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
3 · Oct OctJan 26AprJulnow

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

Appearances

newest first · ▶ plays the moment
Chat GPT, uh copilot, Gemini, uh, you know, uh uh anthropic.
Clawed, uh, perplexity, and more.
And as you mentioned earlier, usage is skyrocketing.
I mean, ChatGPT reached 100 million users in two months.
Like no other product's ever done that before.
And it's now at 800 million users.
Perhaps more importantly for many of us, Forrester surveyed a bunch of BDB buyers, and 95% of them said, Yep, I'm gonna use Gen AI in my buying process this year.
Okay, so it's something to pay attention to.
What does it mean for us?
In my humble opinion, it's both risk and opportunity.
The risk is our brand narrative.
We kind of lose control of some of that.
It was intentional to call out that SEO uses our words.
LLMs, as we all know, reframes the answers not through our carefully crafted copy.
And so it's totally reasonable for an LLM to be a hundred percent correct, but present us as a list of capabilities rather than this like carefully differentiated story we spent so much time working on.
Or for it to be confident and wrong.
Right.
So that's one brand narrative control.
Two, traffic.
Which helps us all deliver the pipeline of revenue we're accountable for.
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