Guy Yalif
speaker
382 appearances
5 recordings
1 series
first heard Sep 2025
last heard 3 Oct
Guy Yalif’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
While I know there have been a bunch of headlines on catastrophic drops, I think more broadly the drops are there, but not catastrophic.
Bain estimated that overall SEO is down 15 to 25%.
That jives with data I've heard from others, as potential risk.
But the upside is that when people engage with an LLM,
They tend to be further down the funnel.
They tend to be more qualified.
And so firms that we know very well found that quantitatively.
SEMrush said they are 4.4x more valuable.
Hrefs found they convert 23x better than typical SEO traffic.
And I think the last piece of what is kind of a perfect storm for all of us, we're all drawn content from the same LLMs.
We sound even more indistinguishable than we have forever, right?
We're all the best, all the first, all the leader.
And when LinkedIn ran a bunch of our B2B ads in front of prospects, only 19% were able to correctly attribute the ad to the company doing the advertising.
Make me super happy to hear.
Right.
Go spend more money now.
Yes, exactly.
So to your point on, hey, isn't SEO the same as AEO?
I've heard that.
I've heard SEO is dead.
Showing 121–140 of 382 · page 7 of 20
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