Guy Yalif
speaker
382 appearances
5 recordings
1 series
first heard Sep 2025
last heard 3 Oct
Guy Yalif’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
I heard anecdotally through someone else that a Fortune 500 uh CMO fired his or her entire SEO team and said we're doing AEO now.
I could not disagree more.
I think AEO is close to what good SEO always should have been.
Right.
Original content that is genuinely valuable throughout the buyer journey.
Especially data, that gets rewarded.
Okay, minus one thing plus a couple.
The minus is keyword ranking as a concept doesn't exist.
Uh you're more focused on like mentions and share a voice and things like that.
Fine.
And the plus is
Aren't replacing, but one, you rather than optimizing for counting keywords and a basket of keywords, you're now optimizing to comprehensively answer a basket of questions at various levels throughout the funnel.
So from keywords to answers, two, the structure, the metadata on your site, helping an LLM understand content, meaning, structure is more important.
It's actually
Hard to overstate how important it is.
And three, links still matter.
That doesn't go away, but plain text mentions on other sites, they count more than they did when SEO way than they did in SEO.
And at Webflow, we're seeing a big impact from this.
8% of our total self-serve signups come from AI search and they convert six times better.
Very much looking out in the future because I don't think anybody knows.
Showing 141–160 of 382 · page 8 of 20
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