Hampus Jakobsson

And she was like, this is mind-blowing.

And she literally picked up the phone and said, I want to buy this for my global sales team.

That's great.

And then we have people like Hootsuite where like one person picked up in January and we got five users every week till suddenly one day a person replied to our tweet because we constantly tried to contact them and said, sure, let's talk.

And then bam, they signed a deal for 60 licenses.

That's great.

Twitter is probably the best thing.

H-A-J-A-K.

Yes, I know what time it is.

in Sweden.

No!

It's time for your favorite part.

Actually, I would say, I have to say too, because I know everybody says it, but I actually have to say, Made to Stick and Switch by the Heath Brothers.

I'm an engineer, but Made to Stick and Switch fundamentally changed the way I communicate.

Made to Stick is really about how to get people to remember whatever you said.

And Switch is really about how to think about how people change their minds about things and if needed, helping them.

Is it the same book or it's two separate books?

Two separate books, but I would read both.

Got it.

Made to Stick and Made to Switch.