Harry Kargman
speaker
188 appearances
1 recordings
1 series
first heard Sep 2017
last heard Sep 2017
Harry Kargman’s voice in public audio — every appearance, attributed to the second.
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Appearances
And their entire focus is how do you create a high-end brand ad experience?
and be able to inject that from a technological perspective with the right data and the right targeting and even just being able to render that on the page in the right way so that it works every time uniformly across all the myriad different sites and apps of the major media publishers.
They all have different technology on their end, so to get something to work uniformly across all of those places is pretty much impossible.
That's exactly right.
It's actually exactly a JavaScript snippet or SDK if it's basically an app.
And it requires not only signing an agreement with them, but they have to buy into the technology framework.
They've got to buy into the vision because this is obviously going to affect their pages and change how it renders and what it looks like for the consumer.
And they have to buy in that you're basically a unique solution that will solve a major problem for them from a monetization perspective as well.
And once you get that buy in across the board, then you can scale.
And so it's been that's why it's taken 17 years.
It's like for the first eight of it to even have the credibility that they're going to actually allow you to do this is really hard.
And then once you've actually gotten that in place.
how do you actually start to scale the revenue to them and and they'll sell those technology and capabilities um to their own direct advertisers and that's about 15 of our business 10 15 and the remaining 85 percent is we've aggregated them all into a single unique marketplace with massive scale we see every user in north america every month and most users every day
And the idea is to basically enable and make it super easy at scale for basically advertisers to reach their audiences everywhere.
The lucky thing is because we've been operating for so long, we have virtually every single major media company or publisher save a small handful.
So we have about 96, 97%.
It ends up being, I think we have about 300 properties, maybe across 60 to 70 major media companies and publishers.
We've been lucky.
We have almost virtually every single one of the Fortune 1000 largest advertisers.
You know, we've been obviously operating for a very long period of time.
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