Harry Kargman
speaker
188 appearances
1 recordings
1 series
first heard Sep 2017
last heard Sep 2017
Harry Kargman’s voice in public audio — every appearance, attributed to the second.
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Appearances
We don't wanna have problems with hate speech on our properties.
And so we're really selectively curating
who we work with so that advertisers know that this is the gold standard.
You run on us, you're running on the best properties, the highest-end media properties.
You don't have to worry about things like fake news and ad fraud and bots and all that kind of stuff.
So it changes on a, on a per publisher basis, but we really still see ourselves as partners with them.
And so we try to basically have as even distributed partnership as, as we can.
And it really comes back to what are the services that we're delivering?
What's the value that we're delivering?
Let me put it slightly differently.
And this is probably the best way for us to put it in a programmatic world.
Theoretically, you only have to bid one cent above your next competitor, right?
And you'll win every single time.
One cent above your next competitor, you'll win every time.
We try to deliver CPMs to our publishers based upon the quality of the ad creative that we deliver and the fact that they've entrusted us to give us access to these super high-end properties.
at least 3 to 5x and sometimes 10x higher from a CPM perspective to them than being able to sell their inventory on the open exchange.
We don't really disclose that numbers for obvious purposes because it's different.
And then obviously some publishers will wonder why they're not getting this percentage versus that.
So I think the vision that we have.
is that basically we're in an equal-equal partnership when we're putting all these services together.
Showing 61–80 of 188 · page 4 of 10
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