Haylee Gaffin
speaker
1,859 appearances
12 recordings
1 series
first heard May 2026
last heard 11 Aug
Haylee Gaffin’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jun 2026 with 5.
Appearances
When was the last time you made a business decision before you made a podcast decision?
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Or maybe even while you were trying to make a podcast decision?
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I'm not talking about what should I record this week or should I do an interview or would this be better if I put it on YouTube?
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I mean an actual decision for your podcast that was influenced by your business.
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Because the more I coach podcasters, the more convinced I become that podcasts don't struggle because people are making bad content.
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specifically when it comes to business podcasts.
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They struggle because they're making content decisions before they're making business decisions.
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And I know this because I've spent the last couple of months leading the first official cohort of podcasting for business.
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Now, when I created this program, I always knew that I'd be talking about business just as much as I'd be talking about podcasting.
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That was the entire point.
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A podcast should not exist separately from your business, so it wouldn't make sense to coach one without the other.
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But something really interesting started to happen, especially during our one on one sessions.
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No matter what someone came to me with, whether it was planning content,
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refining their messaging, looking at analytics, figuring out why their podcast wasn't creating the results they wanted, we almost always found ourselves talking about the business behind the podcast.
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We'd start with a podcast question, but we'd end up making a business decision.
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And the more those conversations unfolded, the more I realized that the biggest breakthroughs were not necessarily coming from choosing a better episode topic or tweaking a call to action.
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Yes, those things are important, but they were impacted from understanding where the business was headed first and then making a podcast decision that supported that direction.
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That has only strengthened my belief that your
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Your podcast should not be leading your business.
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It should be intentionally supporting it and your business should be leading your podcast.
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