Haylee Gaffin
speaker
1,859 appearances
12 recordings
1 series
first heard May 2026
last heard 11 Aug
Haylee Gaffin’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 12 in all, peaking in Jun 2026 with 5.
Appearances
Or what type of content should I be creating?
I have to look at it as what is the business I'm actually building?
Because if you had asked me five years ago, I would have said, I'm building a podcast production agency.
And that is still very true in so many ways.
But today I probably would answer it a little bit differently.
Because I'm helping business owners become more visible, more trusted, and more profitable by using their podcast as one piece of a much bigger strategy.
And those are very different answers, and they are very different businesses.
So what's interesting is that I don't think the work has changed nearly as much as my understanding of it has, because when I first started, I was just editing podcast episodes.
Then I started helping people launch them.
And then I started helping people grow their audience.
And as I started to pay closer attention to the conversations that I was having one-on-one with my clients, we were no longer just talking about the microphones and the podcast hosting platforms and the way that they need to be recording.
We started talking about positioning, messaging, SEO for their show, speaking opportunities, guest interviews, how to become better hosts.
sales funnels, content repurposing, email marketing, revenue, business goals.
And suddenly I realized that their podcast was never just operating in isolation.
It was connected to everything else in their business.
So that is when it clicked for me.
People may have originally hired us to publish audio, but they were getting business coaching.
They wanted more than what the audio files were.
They wanted to know what they could create, what opportunities they presented, how they could build trust and credibility and visibility.
They were looking for expertise in their podcast, realizing that their podcast was simply the vehicle.
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