223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)
episode
Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting
13 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
How did Haylee realize being known for podcasting was limiting her business?
have you ever worried that if you started talking about something new in your business people would get confused maybe you've built a reputation around one particular thing it's the thing that people recommend you for it's the thing that brings you clients but deep down you know that you've grown beyond that one thing so what do you do do you stay where people are comfortable because it's working Or do you trust that your business is allowed to evolve? Now, I've been wrestling with that question myself lately, and what I've realized has completely changed the way that I'm thinking about my business and the future of it. So today, I wanna talk about the problem with being known for one thing. Hey y'all, I'm Haley Gaffin, and you're listening to Clocking In, the podcast where we help podcasters and business owners grow their show and their brand with strategy, clarity, and confidence.
Now let's clock in and get to work. Have you ever built a reputation around something only to realize you've outgrown the box that people put you in? Again, I've been asking myself this a lot. If you've followed me for any amount of time, you probably know me as the podcast person. Yeah, the person you come to when you wanna launch a podcast or you wanna outsource your editing. And I love that. Truly, podcasting has completely changed my life. It's built this business and introduced me to incredible clients and friends. It's opened doors that I could have never imagined. So this isn't about like, oh, I'm leaving podcasting behind. No, it's actually the exact opposite. It is about realizing that the thing that I've been helping people build all along wasn't just a podcast.
It was authority. And it took a long time for me to accept it. As I have shared over the last few weeks on this show, my business is in a season of restructuring. We're on a wait list. We're taking a hard look at what we offer, how we serve clients, and honestly, what this business will look like over the next several years, not just over the next several months. Whenever I find myself in one of these seasons, I have to zoom out. So instead of asking like, oh, what will I sell next? Or what type of content should I be creating? I have to look at it as what is the business I'm actually building? Because if you had asked me five years ago, I would have said, I'm building a podcast production agency. And that is still very true in so many ways.
But today I probably would answer it a little bit differently. Because I'm helping business owners become more visible, more trusted, and more profitable by using their podcast as one piece of a much bigger strategy. And those are very different answers, and they are very different businesses. So what's interesting is that I don't think the work has changed nearly as much as my understanding of it has, because when I first started, I was just editing podcast episodes. Then I started helping people launch them. And then I started helping people grow their audience. And as I started to pay closer attention to the conversations that I was having one-on-one with my clients, we were no longer just talking about the microphones and the podcast hosting platforms and the way that they need to be recording.
We started talking about positioning, messaging, SEO for their show, speaking opportunities, guest interviews, how to become better hosts. sales funnels, content repurposing, email marketing, revenue, business goals. And suddenly I realized that their podcast was never just operating in isolation.
Why did Haylee shift from calling her company a podcast production agency to an authority-building business?
It was connected to everything else in their business. So that is when it clicked for me. People may have originally hired us to publish audio, but they were getting business coaching. They wanted more than what the audio files were. They wanted to know what they could create, what opportunities they presented, how they could build trust and credibility and visibility. They were looking for expertise in their podcast, realizing that their podcast was simply the vehicle. And this happens in a lot of businesses.
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Chapters
2 chaptersSpeakers
1 identifiedMore from Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting
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