222: How to Create Content for Your Podcast When Your Business Is At Capacity [Podcasting for Business]
episodePreviously titled “222: How to Create Content for Your Podcast When Your Business Is At Capacity” — renamed by the publisher on Aug 21, 2026
Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting
23 min
1 speaker
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should I keep podcasting even when my business is at full capacity?
Despite the fact that Gaffin Creative is officially operating from a wait list right now, I am still sitting down every week to record podcast episodes. In this episode, we are exploring the idea of why you should continue to create content on your podcast, even if your business is at full capacity. Hey y'all, I'm Hayley Gaffin and you're listening to Clocking In, the podcast where we help podcasters and business owners grow their show and their brand with strategy, clarity, and confidence. Now let's clock in and get to work. Now, if you have followed this business or this podcast for any amount of time, you know that us having a wait list is a pretty big shift for us. As our business has grown, we have been able to continue welcoming in new clients because we have grown our team right alongside our client roster.
Now, as capacity increased, we just had the ability to say yes to more podcasters. But right now we are in a different season. The work that we're doing has evolved. We're no longer just producing podcasts, but instead we are helping podcasters use their podcasts to grow their business in a way that we never have before. Yes, we've talked about it here on the show. Yes, we've had resources to share with our clients, but we've never built this business in a consultancy. format and and that might be a future episode for a future day, we're still building it. To be completely transparent with you, we are still building it. But that also means that we are in a different season of business. I talked about seasons recently and we're in a restructuring season.
Now, as we started to make these changes, I started to realize something. If we continue to take on new clients while we're still figuring this all out, it's not going to be the most beneficial for our clients. And I don't want to just keep adding on team members when we don't have these processes in place for it. Essentially, we wanted to create some margin in the business. We wanted to be very thoughtful about what this version of Gaffin Creative looks like while simultaneously serving our existing clients. And this means I can't onboard new clients every week or every month or spend a lot of time on sales calls for clients that I don't even know if I have the capacity for. So we launched a wait list.
I literally have not talked about this publicly at the time of recording because I just did it. I went through our website. I updated every contact form to a button that leads to a lead form within Honey Book SIL. So it is capturing potential clients, but it is a wait list. And what we're gonna do with that wait list is go through and see if the inquiries match what we have capacity for. As of today in recording this, there's not capacity in the business to take on a new client right now. But that changes. It changes week to week. So I don't want to just turn people away and say we're not accepting new clients because technically we are not right now, but we do have this wait list in place so they can get on it and be the first to know when we do have capacity, and then we'll have the conversation about what it looks like to work with us.
Now in making the decision to add a wait list, I started to think, well, if we're not actively onboarding new clients, why am I still recording for the podcast? Right? Right. That's a question I've had from clients when they are in a busy season and they don't want to create content. It's a valid question. I think the answer really highlights one of the bigger mindset shifts that we have to have around podcasting, specifically as business owners. Because if the only purpose of your podcast is to generate leads or clients for the month that you're releasing, then it does make complete sense to stop. Releasing episodes, right? When your business is full. But I don't think that's how we need to always view podcasting.
There are absolutely going to be seasons where your content should support a launch or a product or a service that you offer, something that you're specifically driving people towards.
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Chapters
3 chaptersSpeakers
1 identifiedMore from Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting
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