Heather Monahan

I offered 100% money back guarantee because I knew I would work hard and over deliver and that would take the fear out of buying.

Then I said, send me a DM if you want to sign up.

I'm only allowing 10 people in this month and next month, the price is going up.

Within a couple of days, program sold out.

I was shocked and excited, but there was just one thing.

I had no idea what this new group coaching program was going to look like or how I'd run it.

Now, what do I do?

I went back to my old trusty friend, Google.

I researched other similar offers and decided on a weekly group call each Friday, coupled with individual strategy sessions with me during the month.

I knew I would need to collect an arsenal of testimonials from happy clients to promote and grow this new business.

We live in a review and recommendation world, and it is critical that you have testimonials of your work.

Don't have any?

Start asking for them now.

That first month, I over-delivered for what I was charging.

I was spending all my time on one-on-one coaching calls, which was not a scalable business model.

The good news is I received amazing testimonials to promote my business for the next month.

I also learned the hard way that I had to pull back some of the offering to make the program work, not just for my clients, but also for me.

That's the key.

In any business transaction, both sides have to benefit.

When one side benefits and not the other, it's not sustainable.