Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

crafting the file name of that image before you've even uploaded it uh to include some of the sort of topics or keywords that you're hoping the page will be found for.

Writing um alt text so that um both people who are using a screen reader

And also the bots themselves can understand what that image is meant to be about, even if they can't visualize the image itself.

The it just gives you extra space really to to really reinforce what that page is about, but it also helps with people's enjoyment of the page.

So all of those good sort of social signals and people thinking actually this is a website I want to come back to because it's got a really good range of of visuals and I like the layout, I like the format of the page.

Um it's not just a wall of text that I'm having to scroll through.

People have really considered my reading enjoyment uh as they've put together the design of this page.

you've got the the engagement factor there as well, and that can often be overlooked.

I have to admit myself, I've been I've been guilty of that in the past, that I've really wanted to focus on kind of the the technical underpinnings of the website and making sure that the content was really well structured for users and for bots alike and not really consider actually how enjoyable is this page to read from?

Um are these images really illustrating the content itself?

Because people we we scan a lot when we're reading and the images really help to kind of summarize uh what the page is about for users.

and also for the bots.

So um I think that is a a missed opportunity if you're not really considering the visuals that go alongside the written content.

And also I I feel like L L Ms are getting better at understanding the content of an image.

Um, that might just be my own tin foil hat theory, but if they're not already understanding the context uh content of an image, they certainly will be getting better at it over time.

And again, that can help you to to h kind of um give extra context around the page because the LLMs will see that you have an image of X, Y, and Z and therefore your page is probably uh represented by X, Y, and Z.

So it's even if um historically the bots haven't been particularly good uh identifying the genuine content of an image, I do feel that they will be getting better at that over time.

Exactly.

I very much agree.

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